63.71% of digital interactions for premium products in mid-range smartphones (Rs 9,000 to Rs 20,000).
A Bobble AI report reveals that mid-range smartphone users (Rs 9,000 to Rs 20,000) lead searches for premium products, accounting for 63.71% of digital interactions. In contrast, low-end users (below Rs 9,000) make up 26.41%, and high-end users (above Rs 20,000) only 9.88%. The findings suggest that advertisers should focus on mid-range users, who show strong engagement with luxury items, to enhance campaign effectiveness and reach.
September 23, 2024
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