Roku files patent for displaying ads during TV game/movie pauses on smart TVs.
Roku has filed a patent that could allow it to serve ads on its TVs when users pause a game, movie or video. The patent aims to display ads on the company's smart TVs during periods of inactivity, such as when a game has been paused for a certain amount of time. The technology would work by detecting extended breaks in audio/visual output, and inserts ads without interrupting gameplay.
April 04, 2024
9 Articles