Roku targets international growth, expanding hardware distribution and exploring monetization.

Roku, a media-streaming company, aims for international growth, currently generating less than 10% of revenue from overseas markets. It is distributing hardware in countries like Brazil, Germany, and Mexico and exploring monetization in Canada and Germany. Inspired by Netflix’s global expansion, Roku is set to capitalize on rising internet access and cord-cutting trends, presenting potential investment opportunities as it strengthens its international presence.

October 13, 2024
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