YouTube expands "Pause Ads" feature for all advertisers on smart TVs and mobile devices.

YouTube is expanding its "Pause Ads" feature, allowing all advertisers to display ads when users pause videos on smart TVs and mobile devices. This format, which aims to be less intrusive, follows successful tests in 2023. While it offers a new revenue stream and targets viewers during pauses, many users express frustration over the increasing number of ads, leading some to consider subscribing to YouTube Premium for an ad-free experience.

September 19, 2024
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