In 2022, $18.6B was spent on smart TV adverts on ACR technology which collects users' viewing data for ad targeting and content recommendations.

Smart TVs utilize automatic content recognition (ACR) technology that collects data on users' viewing habits for ad targeting and content recommendations. Although this technology is often hidden and hard to opt-out of, it has been estimated that $18.6 billion was spent on advertising on smart TVs in 2022. ACR can be disabled on popular platforms like Roku and Samsung, although it may require between 10-37 clicks to do so.

January 25, 2024
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