University of Bristol study reveals that increasing draught alcohol-free beer availability in pubs reduces standard beer sales by 29 liters per week without affecting overall revenues.

A study led by the University of Bristol has found that making alcohol-free beer more widely available on draught in pubs could help people make healthier choices. The research, involving 14 pubs and bars in Bristol, showed that when an alcohol-free option was available, the venues sold around 29 fewer litres (equal to 51 fewer pints) of standard beer per week, as customers opted for the non-alcoholic option. This dip in sales was replaced by an equivalent increase in sales of alcohol-free beer, resulting in no net impact on overall monetary takings.

March 20, 2024
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