Zero-alcohol beer demand rises in MENA due to health concerns and shifting tastes, driving growth for Carlsberg and AB InBev.

Zero-alcohol beer demand is rising in the Middle East and North Africa due to health concerns and a shift in consumer tastes, with Carlsberg and Anheuser-Busch InBev observing increased sales. In Saudi Arabia, AB InBev introduced Corona Cero, while Carlsberg produces its non-alcoholic Moussy beer locally in Egypt. Non-alcoholic beers are becoming more central to brewers' strategies, offering growth opportunities and appealing to new and existing customers in regions with low alcohol consumption rates.

August 15, 2024
4 Articles