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Zero-alcohol beer demand rises in MENA due to health concerns and shifting tastes, driving growth for Carlsberg and AB InBev.
Zero-alcohol beer demand is rising in the Middle East and North Africa due to health concerns and a shift in consumer tastes, with Carlsberg and Anheuser-Busch InBev observing increased sales.
In Saudi Arabia, AB InBev introduced Corona Cero, while Carlsberg produces its non-alcoholic Moussy beer locally in Egypt.
Non-alcoholic beers are becoming more central to brewers' strategies, offering growth opportunities and appealing to new and existing customers in regions with low alcohol consumption rates.
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La demanda de cerveza cero-alcohol aumenta en MENA debido a problemas de salud y gustos cambiantes, impulsando el crecimiento de Carlsberg y AB InBev.