Connecticut's sober curious movement grows, with Athletic Brewing achieving a 19% US market share and celebrities supporting alcohol-free choices.

The sober curious movement in Connecticut, promoting alcohol-free choices, gains momentum as non-alcoholic beverage options grow. Milford's Athletic Brewing Company, a leading non-alcoholic beer producer, now holds an 19% market share in the US, surpassing industry giants. Celebrities like Walker Hayes endorse the alcohol-free lifestyle, with Better Rhodes, a non-alcoholic beverage online marketplace, partnering with Target and BevMax.

May 18, 2024
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