10% reduction in beer sales, 7.2% rise in wine sales, and overall alcohol decline found when reducing pint sizes in English pubs.

A study from the University of Cambridge found that reducing pint sizes in English pubs to two-thirds led to a nearly 10% decrease in beer sales over four weeks. While wine sales rose by 7.2%, overall alcohol consumption declined. The research suggests that smaller serving sizes could effectively lower alcohol consumption and improve public health, prompting calls for further evaluation and potential integration into alcohol control policies.

September 17, 2024
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