Dutch court finds KLM guilty of greenwashing through vague "Fly Responsibly" ads, orders clearer future communication.
Dutch court rules KLM misled customers with "greenwashing" campaign; KLM's "Fly Responsibly" ads were found to use vague and general statements about environmental benefits, leading to a misleading impression for consumers. KLM is now required to communicate its sustainability efforts more honestly and concretely in the future. The case was brought by environmental group Fossilvrij NL, which accused KLM of greenwashing.
March 20, 2024
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