Dutch Advertising Code Committee ruled against MSC Cruises' green claims as greenwashing.

Dutch environmental activists have succeeded in getting MSC Cruises to halt misleading green claims in its advertisements, following a ruling by the Dutch Advertising Code Committee. The committee found that assertions regarding net-zero goals by 2050 and the use of liquefied natural gas as a clean fuel constituted greenwashing. Companies must now substantiate environmental claims. This ruling reflects a growing scrutiny of greenwashing practices in Europe.