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Airlines face pushback as passengers oppose paying extra for eco-friendly initiatives.
South African airline passengers want airlines to pay for green initiatives rather than adding extra fees.
While 70% agree airlines should reduce their environmental impact, only 31.5% are willing to pay "green premiums" for these efforts.
Researchers suggest airlines can still attract eco-conscious travelers by marketing more fuel-efficient aircraft and sustainable products, without charging extra.
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Las compañías aéreas se enfrentan a un retroceso mientras los pasajeros se oponen a pagar un extra por iniciativas ecológicas.