Vietnamese fashion brand Canifa raised app conversion rate 54% using CleverTap for personalization and overcoming previous tools' limitations.

Vietnamese fashion brand Canifa achieved a 54% higher app conversion rate after deploying CleverTap, an all-in-one engagement platform. The stronger engagement strategies enabled by CleverTap led to a 7% increase in revenue per user over a 60-day period, and a 50% month-over-month increase in conversion rates. Canifa has over 100 physical stores and a strong online presence, and the improved digital customer experience played a crucial role in the brand's success.

February 07, 2024
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