Avid Collective partners with Brand Metrics to measure native content campaign success beyond digital metrics.
Australia's native content platform, Avid Collective, partners with Brand Metrics to measure native content campaign success beyond digital metrics. The partnership will enable Avid's brand partners and agencies to evaluate brand uplift across the marketing funnel, providing insights into engagement duration, impressions, and reach. For the first time, Avid will measure brand awareness, consideration, preference, and action intent.
March 12, 2024
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