VPBank in Vietnam partners with CleverTap for AI/ML-based customer experience enhancement.

VPBank, a prominent private bank in Vietnam, has teamed up with CleverTap, a customer engagement platform, to enhance customer experiences and retention. Utilizing CleverTap's AI/ML capabilities, the partnership aims to deliver personalized interactions and targeted campaigns through real-time segmentation. This collaboration seeks to streamline onboarding and improve engagement, positioning VPBank as a leader in Vietnam's banking sector while fostering loyalty among users.

October 17, 2024
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