Apple's Eddy Cue announced Apple won't develop its own search engine due to high risks and resource demands.

Apple's Senior Vice President, Eddy Cue, announced that Apple has no plans to develop its own search engine. Cue highlighted significant risks and resource demands, including the late start in AI technology development and the complexity of creating a platform for targeted advertising. Apple currently earns $20 billion annually from Google due to the default search engine placement on Apple devices.

3 months ago
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