Google aims to double iPhone searches via its apps by 2030 amid US DoJ antitrust lawsuit against its search dominance.

Google is intensifying efforts to reduce reliance on Apple's Safari browser amid an ongoing US Department of Justice antitrust lawsuit that threatens its deal with Apple, potentially impacting 70% of iPhone searches. In response, Google aims to double the number of searches performed through its own apps on iPhones, targeting a 50% increase by 2030. The lawsuit focuses on Google's search dominance and could affect Google's mobile search advertising revenue.

July 05, 2024
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