Apple may suffer financial loss due to Google's antitrust defeat and plans to counter by integrating AI tech and shifting consumers towards Siri.
Apple faces potential financial loss following Google's antitrust defeat, as Google pays $20B annually for default search engine status on iPhones. Apple plans to counter by integrating AI technology, like OpenAI's ChatGPT, into its software and may shift consumers towards AI and Siri. Industry analysis suggests that it may take years for Apple to monetize this shift, and the antitrust ruling allows for different search engine options on new devices, benefiting Microsoft Bing and DuckDuckGo.
August 05, 2024
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