In 2024, a survey reveals 30% of foreign tourists in Japan face overtourism, with most willing to pay more to ease crowding.

A recent survey of 7,796 foreign tourists in Japan found that 30% faced overtourism issues in 2024, with 32% citing congestion at tourist spots as the main problem. Over 60% were willing to pay higher fees to ease crowding and protect cultural and natural sites. The survey also showed that 97% of respondents were interested in rural tourism, and 72% planned to visit the 2025 World Expo in Osaka.

November 30, 2024
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