2024 expects Japan to see record tourism, while China faces challenges in post-pandemic recovery.

Japan is projected to see a record number of tourists in 2024, driven by the government's pro-tourism efforts and the depreciation of the yen. In contrast, China faces a slower international visitor recovery due to geopolitical tensions, negative perceptions, and challenges with online payment and booking systems. Despite China's visa-free expansion, challenges hinder post-pandemic recovery.

August 27, 2024
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