3 East Asian countries pledge to increase cross-border tourism to 40 million by 2030.

Japan, China, and South Korea have committed to boosting cross-border tourism to 40 million travelers by 2030, surpassing pre-pandemic levels. This goal emerged during a recent tourism ministers' meeting in Kobe, focusing on expanding flights and promoting sustainable tourism. The plan aims to enhance accessibility for families, the elderly, and disabled individuals while revitalizing local economies and addressing overtourism challenges.

September 11, 2024
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