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Chinese tourists opt for lesser-known Japanese destinations, signaling a shift in travel preferences.
Chinese tourists are increasingly seeking diverse and aesthetic experiences in Japan, favoring off-the-beaten-path destinations like Yokohama, Takayama, and the Ogasawara Islands over traditional hotspots.
This shift reflects a maturing tourism market, with more individual travelers preferring unique cultural experiences.
Japan's relaxed visa policies and increased flights are boosting the trend, with expectations of over 10 million annual visits from China in the near future.
3 months ago
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