Black Friday drew 85.6 million shoppers to big discounts, with Taylor Swift items a hot target.

Black Friday saw intense shopping with early store openings and long lines, especially for Taylor Swift merchandise at Target. Retailers offered significant discounts on electronics, toys, and more, attracting 85.6 million shoppers, up from 76 million last year. Despite the excitement, a survey found nearly a third of deals may not be genuine savings. US retail sales are forecast to hit $75 billion, a 5% increase from last year.

November 28, 2024
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