UK ad watchdog orders Great Grass to remove sexist billboard ad featuring a woman in underwear.

The Advertising Standards Authority (ASA) has ordered Great Grass, an artificial grass company, to remove a billboard ad that objectifies women. The ad featured a woman in underwear holding a potted plant in front of her crotch, with the caption "No trimming needed!" and a winking emoji. The ASA ruled the ad was offensive and breached code, marking the second time Great Grass has had to remove an ad for similar issues.

November 13, 2024
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