UK ad watchdog orders Great Grass to remove sexist billboard ad featuring a woman in underwear.
The Advertising Standards Authority (ASA) has ordered Great Grass, an artificial grass company, to remove a billboard ad that objectifies women. The ad featured a woman in underwear holding a potted plant in front of her crotch, with the caption "No trimming needed!" and a winking emoji. The ASA ruled the ad was offensive and breached code, marking the second time Great Grass has had to remove an ad for similar issues.
November 13, 2024
13 Articles