UK's ASA considers banning ads for unhealthy foods on TV during daytime and evening hours.

The UK's Advertising Standards Authority (ASA) is considering stricter rules to ban ads for unhealthy foods on TV from 5:30 am to 9 pm, potentially affecting brand marketing as well. This move faces opposition from trade bodies, who argue it could hurt businesses. The ASA is currently reviewing the guidance and plans a public consultation soon. The goal is to finalize and publish the rules in the spring.

2 months ago
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