ASA bans Next ad featuring model appearing unhealthily thin, citing irresponsibility.

The Advertising Standards Authority (ASA) banned a Next ad featuring a model whose pose and styling emphasized her slimness, making her appear unhealthily thin. Despite Next claiming the model was healthy and not digitally altered, the ASA found the ad irresponsible and ordered it to be removed. The ASA instructed Next to ensure future ads are prepared responsibly and do not show models as unhealthily thin.