Bumble removes "vow of celibacy" ad from global campaign due to backlash from users.
Dating app Bumble removed a "vow of celibacy" ad from its global campaign after receiving backlash from users. The contentious billboards sparked outrage among users who felt the ads delegitimized women's freedom of choice. Bumble admitted it had not intended to have a negative impact on some members of its community, and is working to address criticism by removing the offending advertisements.
May 13, 2024
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