Mexican entrepreneur Annie Leal founded sugar-free I Love Chamoy for her father, selling out 750 bottles in 6 days via TikTok.

Annie Leal, a Mexican entrepreneur, founded I Love Chamoy to create a sugar-free version of the popular Mexican candy for her diabetic father. After six months of experimentation, she successfully developed the product and leveraged her marketing background to promote it on TikTok. The candy quickly gained popularity, with 750 bottles selling out in just six days, reflecting a rising interest in Latino-owned businesses in the U.S.

October 22, 2024
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