A couple's pregnancy craving led to a viral chocolate bar, boosting their Dubai business to Deliveroo's global top-seller.
A pregnancy craving led British-Egyptian entrepreneur Sarah Hamouda and her husband Yezen Alani to create unique Middle Eastern-flavored chocolate bars in their Dubai home. Their knafeh-flavored bar, featuring pistachio and kataifi pastry, gained viral fame on TikTok in 2023, propelling their business, Fix Dessert Chocolatier, to Deliveroo's top-selling item globally. Now planning international expansion, the couple's innovation has inspired copycat versions worldwide.
2 months ago
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