Kellanova's Cheez-It and Hidden Valley Ranch collaborate on limited-time flavored crackers.

Kellanova's Cheez-It and Hidden Valley Ranch collaborate on limited-time crackers, inspired by social media flavor mashups. The snack giants, Mondelez and Mars, continue to innovate with co-branded products such as Sour Patch Kids partnering with Snapple to create candy pouches based on Snapple drink flavors. These collaborations tap into consumer interest for unique, daring flavors.