Kellanova's Cheez-It and Hidden Valley Ranch collaborate on limited-time flavored crackers.
Kellanova's Cheez-It and Hidden Valley Ranch collaborate on limited-time crackers, inspired by social media flavor mashups. The snack giants, Mondelez and Mars, continue to innovate with co-branded products such as Sour Patch Kids partnering with Snapple to create candy pouches based on Snapple drink flavors. These collaborations tap into consumer interest for unique, daring flavors.
July 12, 2024
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