Just Eat partnered with Rokt for AI-powered post-purchase ads and new revenue streams.

Just Eat Takeaway has partnered with e-commerce firm Rokt to enhance customer experience and unlock new revenue streams through AI technology. This collaboration will allow tailored post-purchase advertisements on Just Eat’s platforms for its 82 million global customers. The initiative aims to boost customer engagement and support meal delivery firms in diversifying offerings, including retail and advertising, without disclosing financial details.

October 09, 2024
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