Takeaway apps use segmentation, discounts, and threshold-based offers to boost customer spending.
Takeaway apps are implementing strategies to boost customer spending, according to AddPeople experts. Techniques include 'secret labels' for customer segmentation, enticing discounts like free delivery, and threshold-based offers (e.g., £15 off when spending £35). Additionally, pre-saved card features expedite payments by 27%, promoting impulsive purchases. Awareness of these tactics can help consumers manage their spending while enjoying takeout.
September 06, 2024
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