12-year high Australian blood demand prompts Red Cross to seek 100,000 new plasma donors.

Australia is experiencing a 12-year high in blood demand, particularly for plasma, prompting the Red Cross to seek 100,000 new donors in the next year. Current donations exceed 560,000, but with blood demand up 10% over four years and plasma at an all-time high, new contributions are vital. Plasma is crucial for treating over 50 serious conditions. The Red Cross highlights the urgency due to an aging population and medical advancements.

September 22, 2024
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