Australia's LifeBlood calls for tax-deductible blood donations to boost donations amid expansion and modernization.

Australia's Red Cross Blood Service, now branded as LifeBlood, calls for more donations as the donation business has evolved to include plasma, platelets, microbiota, and breast milk. As donation centers expand and modernize, the service seeks efficiencies and argues that blood donations should be tax-deductible. With the increase in calls for donations, the author suggests this change would help incentivize regular blood donations.