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Digital marketing expert Jade Jordan cites five tactics used by English pubs to encourage customers to spend more, including closed questions during ordering.
Pubs in England use five tactics to encourage customers to spend more, according to digital marketing expert Jade Jordan.
These include using closed questions when taking orders and increasing the number of patrons opting for double spirits over a single.
One example is Wetherspoons staff being trained to upsell onion rings with burgers by asking "how many" instead of "do you want".
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La experta en marketing digital Jade Jordan cita cinco tácticas utilizadas por los pubs ingleses para alentar a los clientes a gastar más, incluidas preguntas cerradas durante el pedido.