Romania's media & entertainment market predicted to grow 2.5% to EUR 4.43 billion, per PwC's GEMO report.

Romania's media & entertainment market is predicted to grow 2.5% in 2023, reaching EUR 4.43 billion, as per PwC's Global Entertainment & Media Outlook (GEMO) report. Most segments are expected to show positive growth rates, with ad spending, particularly online, remaining dynamic. The industry's overall growth will remain low (2.5%-1.3%) until 2028, with video advertising emerging as the fastest-growing sector. Traditional media sectors like TV, radio, music, and books may see stagnant/minimal growth, while internet connection services will have the lowest regional growth rate at 1% in 2024.

August 28, 2024
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