Global ad spending set to reach $1 trillion in 2024, driven by digital and social media ads.

Global advertising expenditure is projected to hit $1 trillion in 2024, marking the strongest growth in six years. Digital ads, especially on platforms like Google and Amazon, are leading the surge, with social media ads accounting for $252.7 billion. Despite this growth, linear TV's share of ad spend continues to decline. Regulatory challenges and geopolitical tensions pose potential risks to future growth.

November 27, 2024
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