China's metro stations generate 20% revenue increase through personalized ad programs on electronic billboards.

China's metro stations are generating new revenue through personalized ad programs, with cities like Guangzhou, Beijing, Chengdu, and Hefei allowing people to pay for profile displays on electronic billboards. The ads have increased subway revenue by 20% in Guangzhou with charges from 380 yuan to 999 yuan for a five-day display. The personalized ads, which cover dating profiles, job-seeking notices, and birthday wishes, have gone viral on Chinese social media, offering passengers a break from the daily commute.

August 15, 2024
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