2024 China Exposition showcases $140B digital cultural tourism market, propelled by immersive VR and interactive devices.

At the 2024 China Culture & Tourism Industries Exposition, innovative smart tourism applications captivated foreign travelers. Technologies like virtual reality and interactive devices enhance personalized and immersive experiences. China's digital cultural tourism market surpassed 1 trillion yuan (about $140 billion) by the end of 2023, representing over 30% of the cultural tourism sector. This trend reflects a growing demand for comfortable and convenient travel in China.

September 22, 2024
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