MLA CEO addresses Australian Brahman conference, highlighting red meat consumption increase, flexitarians, and sustainability factors in beef industry.

Meat & Livestock Australia (MLA) MD Michael Crowley addressed the Australian Brahman Breeders' Association conference, discussing 88% of red meat consumption increase for health reasons, stable 5% vegetarian rate, flexitarians, and the significance of animal welfare, environmental sustainability, and automation in beef processing for maintaining consumption. Price remains the main driver of beef purchases, while strong growth in exports is seen in Southeast Asia, the Middle East, North Africa, and the UK.

August 12, 2024
3 Articles