2024 MLA seminar at Beef 2024 discussed consumer red meat purchasing trends, acknowledging consumer irrationality.
In a seminar at Beef 2024, hosted by Meat & Livestock Australia (MLA), experts discussed the latest trends driving consumer purchasing behavior around red meat. MLA's general manager of international markets, Andrew Cox, acknowledged consumers' irrationality, citing the example of health-conscious individuals who indulge in unhealthy meals. However, mass consumer trends can be measured, and the overall factors driving food demand remain largely the same.
May 11, 2024
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