Chinese electronic brands, including Xiaomi, Vivo, Realme, and Oppo, maintain strong market shares in India due to value and improved quality perception.

Indian consumers favour Chinese electronic brands, including Xiaomi, Vivo, Realme, and Oppo, due to their value for money and improved quality perception. Despite facing regulatory scrutiny and border tensions, these brands hold strong market shares across segments, ranking in the top five smartphone providers in India, according to market trackers Counterpoint Research and IDC. Their combined sales are projected to reach nearly Rs 90,000-95,000 crore, and Chinese brands like Haier have expanded their market share in home appliances and TV segments.

August 10, 2024
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