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Chinese brands dominate India's smartphone market but lag in premium segment, led by Apple and Samsung.
Chinese smartphone brands dominate India's overall market but struggle in the premium segment, which is led by Apple and Samsung.
Despite holding over 60% of the total market, they capture less than 6% of the segment priced above $600.
In the third quarter of 2024, Samsung and Apple's share in the premium segment rose to over 94%, up from 90% the previous year, while OnePlus and Vivo saw their shares fall.
4 months ago
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