Indian consumer preferences shift towards branded luxury products, with Apple leading the premium smartphone market.

Indian consumer preferences are shifting towards branded luxury products, according to a report by IndiaQuotient. The report highlights a noticeable change in purchasing patterns, with consumers favoring high-end brands. Apple dominates the premium smartphone market with a 67% share, followed by Samsung with 31%. This trend indicates a growing market for luxury products in India.

May 12, 2024
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