Amazon reselling a dirty diaper led to a one-star review and $600,000 debt for Beau & Belle Littles.
Amazon reselling a dirty diaper caused a family business, Beau & Belle Littles, to go from a million-dollar enterprise to $600,000 debt, according to a Bloomberg report. The feces-covered diaper triggered a one-star review that, when marked as helpful by other buyers, increased its visibility on the product page. Despite receiving multiple 5-star reviews, the negative review damaged the business's reputation.
July 15, 2024
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