Social media influencer Nicole received an empty box from Selfridges, later received refund after viral unboxing video.
Nicole, a social media influencer, received an empty box from Selfridges after ordering over £1,000 worth of products. Initially, the store refused to refund her, claiming the order was processed correctly. After her unboxing video went viral, garnering over 1.6 million views, Selfridges reversed their decision and issued a refund. The store is now investigating the incident to improve customer experience.
September 14, 2024
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