2.1% year-on-year supermarket price inflation and UK's wettest spring lead to 1% increase in take-home grocery sales and lower consumer footfall, affecting grocery sector and shopper habits.

2.1% year-on-year supermarket price inflation marks a 15-month low, while UK's wettest spring on record led to a 1% increase in take-home grocery sales and lower consumer footfall. Suncare sales fell by 25%, contrasting with the 24% rise in fresh soup sales. Fraser McKevitt of Kantar reports that worsening weather conditions and inflation decrease impact the grocery sector and shopper habits. 22% of households struggle to cover expenses.

June 18, 2024
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