Social media influencer Thaddeus Yan popularizes Trader Joe's mini-coolers, driving sales and price increases on eBay.
Trader Joe's tiny coolers are trending, with social media influencers like Thaddeus Yan helping to drive sales. Yan, who paid $3.99 each, bought two in bright teal and one in hot pink, both with prominent TJ's branding. The mini-coolers have already been listed for several times that price on eBay. This is another example of how influencers are changing and accelerating the way certain retail products go viral.
June 15, 2024
3 Articles