Australia-based startup Heatseeker launches alpha release, simplifying business idea validation and market research using social media.

Australia-based startup Heatseeker launched its alpha release, simplifying business idea validation and market research through social media tests. Co-founders Fiona Triaca and Kate O'Keeffe aim to democratize access to market data, challenging the expensive market research industry. Heatseeker's platform provides real-time insights into customer needs by checking social media engagement with specific value propositions.