Former Brewdog chief James Watt launches Social Tip, an app transforming everyday consumers into influencers.
Former Brewdog chief James Watt launches Social Tip, a new app platform that transforms everyday consumers into influencers. Brits who post about their favourite brands on social media can earn money based on the level of engagement generated. Watt believes that the economics of utilizing influencers have "massively changed," suggesting businesses could benefit more by rewarding regular people who use and pay for their products.
June 17, 2024
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